Malaysian retailers are embracing Geographic Information System (GIS) technology to strategically target their products, services and promotions to shoppers at the right time and most importantly, at the right location.
GIS technology delivers a powerful competitive advantage to retailers as it enables them to map, analyse and visualise their retail data, customer information and loyalty program data.
This new level of insight allows retailers to strengthen their decision-making capabilities and drive improvements across areas including:
- Sales and conversion rates
- Site selection
- Marketing and brand loyalty building initiatives
Discover how Esri Malaysia’s GIS for retail solutions can give your business a competitive advantage – contact Esri Malaysia today on +60 (3) 5022 0122
Coffee beans and business strategy
Starbucks started bold – like many of its coffee offerings – with GIS. Learn how it uses the technology to continue growing the company responsibly, all the while supporting it’s 20,000 stores worldwide.
New technology to ‘geotrigger’ Malaysian shopping revolution
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